Digital Culture


Digital Culture


What is Product Management?

The role of product managers in the success of any product

What is Product Management?
What is Product Management?

In today’s competitive business landscape, product management is more important than ever. Product managers are responsible for the success of a product, from conception to launch to ongoing maintenance. They are the bridge between the customer and the business, and they play a critical role in ensuring that products meet the needs of both.

What is product management?

Is the process of planning, developing, and launching a product. It involves a variety of tasks, including:

  • Research: Conduct research to understand the needs of customers and the market.
  • Strategy: Develop a strategy for how the product will meet those needs.
  • Requirements: Define the requirements for the product, including features, functionality, and performance.
  • Development: Work with engineers and designers to develop the product.
  • Launch:  Launch the product and monitor its performance.

Why is product management important?

Product managers play a critical role in the success of any product. They are responsible for ensuring that products meet the needs of customers, and that they are aligned with the business goals of the company.

Are also responsible for:

  • Driving innovation: Are responsible for identifying new opportunities and developing new products or features.
  • Managing risk: Are responsible for mitigating risk and ensuring that products are successful.
  • Efficiency: Are responsible for ensuring that products are developed and launched efficiently.

When did product management start?

The role of product management has evolved over time. In the early days of product development, the role was often filled by engineers or designers. However, as products became more complex and the needs of customers became more sophisticated, the need for a dedicated product manager emerged.

The modern role of product management emerged in the 1970s, when companies such as IBM and General Electric began to hire product managers. The role quickly grew in popularity, and by the 1990s, product management was a common role in technology companies.


Product management is a complex and challenging role, but it is also a rewarding one. Product managers have the opportunity to make a real impact on the success of products and businesses.


If there is interest in learning more about product management, there are a number of resources available. You can find books, articles, and online courses that can teach you the basics of product management.

You can also find a number of professional organizations that offer resources and support for product managers. These organizations can provide you with networking opportunities, access to educational resources, and career advice.

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